Resource Library

Asked about the power of advertising in research surveys, most agree that it works, but not on them. A quote by British Journalist and author Eric Clark from his book "The Want Makers: Inside the World of Advertising", Penguin Books (1988) page 13.

This NSF funded project provides worksheets and laboratories for introductory statistics. The overview page contains links to 9 worksheets that can be done without technology, which address the topics of obtaining data, summarizing data, probability, regression and correlation, sampling distributions, hypothesis testing and confidence intervals. The page also contains twelve laboratories that require the use of technology. Data sets are provided in Minitab format.

This lesson introduces two sample hypothesis testing for means and discusses the one-tailed and two-tailed t-tests.

This lesson introduces confidence intervals and how to calculate them. A multiple choice test is given at the end.

This lesson introduces the Central Limit Theorem and discusses it in terms of the normal distribution, binomial distribution, and Poisson distribution.

This tutorial opens with a survey on polling. Upon completing the survey, students are taken through an election example which uses polling to explain random sampling, bias, margin of error, and confidence intervals.

CAST contains three complete introductory statistics courses, one advanced statistical methods course, and additional modules. Each introductory course presents the same topics, but with different applications. The first is a general version, the second is a biometric version with examples relating to biological, agricultural and health sciences, and the third is a business version. Each course comes in a student version and a lecture version. The additional modules cover Multiple and Nonlinear Regression, Quality Control, and Simulation. Registration is required, but free. Individuals or classes can register.

This page helps readers know which statistcal tests are appropriate for the different types of data. Two charts display the information. A discussion of study design and sample size, as well as exercise questions with solutions are also provided.

This module is designed to illustrate the effects of selection bias on the observed relationship between premarital cohabitation and later divorce. It also serves as a review of key methodological concepts introduced in the first part of the course.

The textbook for this course discusses cross-cultural variations in household structure, as well as changes across time in household structure in the United States. The purpose of this exercise is to examine variations in household structure in the United States according to race and historical period. By the end of the exercise students should have a better appreciation of the fact that household structure in the U.S. is very fluid and that changes over time in household structure have not progressed uniformly for all race groups.