Facts versus fears: Understanding perceived risk


Book: 
Judgment under Uncertainty: Heuristics and Biases
Authors: 
Slovic, P., Fischhoff, B., & Lichtenstein, S.
Editors: 
Kahneman, D., Slovic, P., & Tversky, A.
Type: 
Category: 
Pages: 
463-489
Year: 
1982
Publisher: 
Cambridge University Press
Place: 
New York
Abstract: 

This chapter explores some psychological elements of the risk-assessment process. Its basic premises are that both the public and the experts are necessary participants in that process, that assessment is inherently subjective, and that understanding judgmental limitations is crucial to effective decision making.