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A number of lecture notes and all assignments may be downloaded for this course. The course will teach you how to write, conduct and analyze a marketing research survey. The emphasis will be on discovering market structure and segmentation and providing "hands-on" exposure to analysis techniques that are widely used in consulting and marketing research (factor analysis, perceptual mapping, conjoint, and cluster analysis). The course assumes familiarity with basic probability, statistics, and multiple linear regression.
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Date Of Record Creation 2005-05-10 15:30:00
Date Last Modified 2006-06-26 14:52:00
Date Of Record Release 2005-05-10 10:26:00
Source http://ocw.mit.edu/OcwWeb/Sloan-School-of-Management/index.htm
Email Address http://ocw.mit.edu/OcwWeb/jsp/feedback.jsp?Referer=15.822+Strategic+Marketing+Measurement%2c+Fall...
Date Issued 2003
Resource Type
Audience
Format
Author Name Drazen Prelec
Author Organization Massachusetts Institute of Technology
Technical Requirements Adobe Acrobat Reader
Source Code Available 1
Material Type
Statistical Topic
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Math Level

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