This tutorial opens with a survey on polling. Upon completing the survey, students are taken through an election example which uses polling to explain random sampling, bias, margin of error, and...

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Song addresses the value of a scientific poll. May be sung to the tune of the Rolling Stones' hit "It's Only Rock 'N Roll (But I Like It)" by Mick Jagger and Keith Richards.

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A number of lecture notes and all assignments may be downloaded for this course. The course will teach you how to write, conduct and analyze a marketing research survey. The emphasis will be on...

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This site takes the user through the steps and decisions necessary when designing a survey. Pros and cons for each method are outlined and other issues in survey design are presented.

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Sampling Samba is a video that may be used to discuss and compare various methods of sampling. The methods described include random sampling, systematic sampling, stratified sampling, and cluster...

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A series of pamphlets place online by the American Statistical Association, Survey Research Methods Section. Each pamphlet deals with a different aspect of survey research and how it is done.

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