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Data Collection -- Sampling and Survey Issues -- Survey Methods

View Resource Polls: What Do the Numbers Tell Us?

This tutorial opens with a survey on polling. Upon completing the survey, students are taken through an election example which uses polling to explain random sampling, bias, margin of error, and...
View Resource Song: It's Only Just a Poll (But I Like It)

Song addresses the value of a scientific poll. May be sung to the tune of the Rolling Stones' hit "It's Only Rock 'N Roll (But I Like It)" by Mick Jagger and Keith Richards.
View Resource Strategic Marketing Measurement

A number of lecture notes and all assignments may be downloaded for this course. The course will teach you how to write, conduct and analyze a marketing research survey. The emphasis will be on...
View Resource Survey Design

This site takes the user through the steps and decisions necessary when designing a survey. Pros and cons for each method are outlined and other issues in survey design are presented.
View Resource Video: Sampling Samba

Sampling Samba is a video that may be used to discuss and compare various methods of sampling. The methods described include random sampling, systematic sampling, stratified sampling, and cluster...
View Resource What is a Survey?

A series of pamphlets place online by the American Statistical Association, Survey Research Methods Section. Each pamphlet deals with a different aspect of survey research and how it is done.

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